HOG CHAPTER #3183
EMPIRE HARLEY DAVIDSON
8 Industrial Lane
New Rochelle, NY 10805
Our fellow Empire HOG chapter member and long time AMA member is being honored this year in Laconia during bike week. If you're around stop by and say hello.
Congrats Road Byrd, it is much deserved.
The Harley Owners Group (HOG®) is a sponsored community marketing club, operated by Harley-Davidson for enthusiasts of that brand's motorcycles. The HOG® is "the grandaddy of all community-building efforts," serving to promote not just a consumer product, but a lifestyle. The HOG® has also served to open new revenue streams for the company, with the production of tie-in merchandise offered to club members, numbering over one million strong, making it the largest factory-sponsored riding club in the world. The Harley-Davidson community was the prototype for the ethnographic term subculture of consumption, defined as "a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity."
The Harley Owners Group was created in 1983 as a way to build longer-lasting and stronger relationships with Harley-Davidson's customers, by making ties between the company, its employees, and consumers. HOG® members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events. Much of the intent of this branding effort is presenting Harley-Davidson as an American icon, with the focus on authenticity and pride in being American-made. All of this is credited with turning flagging sales around, and allowing the Harley-Davidson company to grow again.
Ladies of Harley® (LOH®) is a program sponsored by the Harley Owners Group® (HOG®) to support women motorcycle enthusiasts - both riders and passengers! It is not a separate organization within HOG®, but was established to encourage women to become more active in HOG® and our
Dealership, Empire Harley Davidson.
Ladies of Harley is an auxiliary group of women who run their own meetings and forums designed to promote and sponsor activities / adventures from within the local H.O.G.® Chapter that both the men and ladies can participate in.